The LEGO Company History

01/06/2024 Email Marketing

Ole Kirk Christiansen, who established his workshop in Billund in Denmark in 1932 made wooden toys and furniture. His business wasn’t particularly profitable, and he struggled through the beginning of the 30s. In 1934, he began to concentrate on toys and changed the name of the company to LEGO. It’s an abbreviation for “leg godt” which is the Danish word for “play well”.

The company expanded into other Nordic countries in the 1960s. The company created smaller bricks that were suitable for hands with small hands. It was named DUPLO (after the Latin word duplex, which means two-fold). This allowed young children to build more detailed models.

In the 1970s, Lego began to introduce new features to help its products differentiate themselves from the competition. They introduced different https://lego-x.com/2020/02/22/a-brief-history-of-the-creation-of-the-lego-constructor faces to the miniature figures. This made the characters appear more real and allowed them to express different expressions and emotions. The Lego Group also added wheels to its bricks, opening up the possibility of creating vehicles and other machines that moved.

The next big step was to introduce themes systems within the systems that let customers create a specific world or a specific situation. The company was able to boost its brand’s recognition and draw younger audiences. Additionally the company expanded its production by opening factories in South Korea, Malaysia, and Brazil.